Is Email Marketing Still Relevant

Is Email Marketing Still Relevant When the internet was still new and people were exploring it as a luxury, emails were taken as sophisticated and highly effective ways to target businesses. Everyone loved the notification “ You’ve Got An Email” Email lost its luster due to spam emails, Ponzi schemes of Illusory Nigerian Princes and Lords. Marketing started deviating from this medium because of such malpractices and as WhatsApp and other peers to peer communication platform was introduced, the need for emails got less and less important. This is where we ask is email marketing still relevant ? Where Can You Use Email Marketing? While the Majority of Marketers neglect email marketing, it can still be an effective medium to target mobile users and baby boomers. Let's take a walk through for five major reasons why an effective email marketing strategy can help you get better results. Its Easier to Approach Mobile Users with Email Marketing: An Important reason for a...