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Showing posts from March, 2019

Is Email Marketing Still Relevant

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Is Email Marketing Still Relevant When the internet was still new and people were exploring it as a luxury, emails were taken as sophisticated and highly effective ways to target businesses. Everyone loved the notification “ You’ve Got An Email” Email lost its luster due to spam emails, Ponzi schemes of Illusory Nigerian Princes and Lords. Marketing started deviating from this medium because of such malpractices and as WhatsApp and other peers to peer communication platform was introduced, the need for emails got less and less important. This is where we ask is email marketing still relevant ? Where Can You Use Email Marketing? While the Majority of Marketers neglect email marketing, it can still be an effective medium to target mobile users and baby boomers. Let's take a walk through for five major reasons why an effective email marketing strategy can help you get better results. Its Easier to Approach Mobile Users with Email Marketing: An Important reason for a...

A Retailer’s Guide to Choose an Easy Inventory Management Software

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A retail business needs investment to thrive, but the right thing to invest into is quite difficult to determine. One of the most important things that are an asset of a retail business is its inventory. If the inventory is not managed properly there are losses and wastage are imminent. Therefore investing in an Easy Inventory Management Software would be a great choice. Why choose an inventory management software you ask? Read along in this article to know exactly how complex can inventory managing become as the business grows. Investment in it at an early stage is the right choice to have better business and smooth operations in the future. The choice of inventory management software can be categorized into 5 steps; 1. Need Assessment: In order to choose the best and most suitable inventory management software you need to understand what the requirements of your business are. The example of it can be that if there is a certain product that is your best selling pro...

Engaging Email Marketing Campaigns Are The Future

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As the current state of times people read emails on their phones and phone have that engagement factor to it that keeps them clinging to their screens. That is why it is an opportunity for email marketers to create campaigns that make the people engage with their content. That is how the campaign will be successful and the prospects reading will be willing to do business with you. But there is a specific way to do it, which is discussed below; Theme of the Campaign The very first thing he emails marketers should decide is what theme they will follow for said campaign. This theme should actually be connected to the problems that your prospects might be having and how your business can resolve those problems. The list is quite extensive if you want an example of one of the concerns the prospects might be having it can range from waste of money to less returning customers to the business. No matter what the problem is marketers should be aware of the following in order to be m...