Preference of Email for Communication and Benefiting from it through Email Marketing
Preference of Email for Communication and Benefiting from it through Email Marketing
From the dawn of the Internet to the current status of the
online market place, one thing has never failed in its consistency. There are
multiple social media platforms, blog sites, video platforms etc. but the best
way to communicate with the customers is still the basic Email Platform.
The people who were the early adapters of email knew very
less but a few of them understood the potential it could have. The people who did
use it to generate sales earned their companies millions of dollars. In the
current market the value has risen higher and is still climbing. Considering
the fact that any person who is on social media must have at least one email
address is a huge potential. Communication through email is much convenient and
prevalent in business world.
There are statistics should as high as more than 200% return
on the amount spent on email marketing. In terms of cost over revenue, Email is
beating social media by a long shot. The cost of each ad on social media may
range in thousands of dollars, where a Custom Email Marketing software can
cost as less as $10 with reach of 15000 people. The advantage of an email is
that people read them at their own convenience and in their relaxed time. That
is the time when they are ready to pay attention towards something that
attracts them. Most of all just using the simple email platform is easy for the
customers so the masses use it any ways.
With the increase of use in email marketing campaigns, there
has been an increase in spam protection algorithms too. There is not a single
size fits all strategy that makes sure the email lands in the inbox. There are
several different ways to go about doing that. But few pointers one should keep
in mind are as following;
Avoid Buying Email Lists:
If a company wants to avoid being added to a spammers list,
then buying a pre made email list is the worst choice they can make. The Email
lists have already been run by several other companies and they might have
marked things as spam. That marking would qualify your company as a spammer as
well and your email might not even reach the customer. The reputation of the
whole organization is dependent on their web domain. If the domain gets
associated with bad email list then the whole domain will make the business
suffer massively. The saying “slow and steady wins the race” fits perfectly in
this scenario, build your contact list with all the relevant and interested
prospects slowly with the growth of the business.
Double Verified Subscriptions:
A company can employ 2 step verification. It will help
increase the open rate of the emails and will provide better confirmation on
the willingness of the client to receive emails from you. If there is a person
going through the process of verifying that they want to hear from you, it is
more likely they will open the email and consider the offers sent to them
accordingly. This benefits the businesses much more in comparison to invalid
emails being subscribed to the email list.
Consistency is Key
In order to have an effective email communication with your
customers there has to be a fixed time to send out the email campaign. That
will keep the customers aware of the offers being sent to them. They
information will be received by an awaiting prospect looking forward to hearing
what you have new to offer. This can be done on monthly basis, biweekly or even
weekly email runs. This consistency will increase the chances of prospects to
be converted to customers due to willingness of looking into it. They will
enter the email having in mind to be a buyer. If a company is not consistent
with the emails the buyer might forget that he even subscribed to them, which
will end up being sent to spam later on.
Verified and Up to Date Email Lists:
The quality of data is the most important factor for a
successful email marketing campaign. If the data is not up to date and verified
on yearly of half yearly basis, it will cause the wastage of amount spent on
dormant emails that nobody uses. The confirmation of emails being active will
ensure the maximization of revenue. There are many different ways to keep the
email list verified. A company could send out an email boost with the users to
confirm if they still use this email or not. Some of the companies place calls
and ask if they use the same email. Some use software packages detecting
dormant email addresses.
Conclusion
Email marketing is the most common way to ensure reaching
masses in shortest amount of time and the simplicity of this tool is off the
charts as well. Most of the amount spent on email marketing provides a
guaranteed result in terms of revenue.
Source: https://www.erp.gold
Comments
Post a Comment