Preference of Email for Communication and Benefiting from it through Email Marketing


Preference of Email for Communication and Benefiting from it through Email Marketing


From the dawn of the Internet to the current status of the online market place, one thing has never failed in its consistency. There are multiple social media platforms, blog sites, video platforms etc. but the best way to communicate with the customers is still the basic Email Platform.

The people who were the early adapters of email knew very less but a few of them understood the potential it could have. The people who did use it to generate sales earned their companies millions of dollars. In the current market the value has risen higher and is still climbing. Considering the fact that any person who is on social media must have at least one email address is a huge potential. Communication through email is much convenient and prevalent in business world.

There are statistics should as high as more than 200% return on the amount spent on email marketing. In terms of cost over revenue, Email is beating social media by a long shot. The cost of each ad on social media may range in thousands of dollars, where a Custom Email Marketing software can cost as less as $10 with reach of 15000 people. The advantage of an email is that people read them at their own convenience and in their relaxed time. That is the time when they are ready to pay attention towards something that attracts them. Most of all just using the simple email platform is easy for the customers so the masses use it any ways.

With the increase of use in email marketing campaigns, there has been an increase in spam protection algorithms too. There is not a single size fits all strategy that makes sure the email lands in the inbox. There are several different ways to go about doing that. But few pointers one should keep in mind are as following;

Avoid Buying Email Lists:

If a company wants to avoid being added to a spammers list, then buying a pre made email list is the worst choice they can make. The Email lists have already been run by several other companies and they might have marked things as spam. That marking would qualify your company as a spammer as well and your email might not even reach the customer. The reputation of the whole organization is dependent on their web domain. If the domain gets associated with bad email list then the whole domain will make the business suffer massively. The saying “slow and steady wins the race” fits perfectly in this scenario, build your contact list with all the relevant and interested prospects slowly with the growth of the business.

Double Verified Subscriptions:

A company can employ 2 step verification. It will help increase the open rate of the emails and will provide better confirmation on the willingness of the client to receive emails from you. If there is a person going through the process of verifying that they want to hear from you, it is more likely they will open the email and consider the offers sent to them accordingly. This benefits the businesses much more in comparison to invalid emails being subscribed to the email list.

Consistency is Key

In order to have an effective email communication with your customers there has to be a fixed time to send out the email campaign. That will keep the customers aware of the offers being sent to them. They information will be received by an awaiting prospect looking forward to hearing what you have new to offer. This can be done on monthly basis, biweekly or even weekly email runs. This consistency will increase the chances of prospects to be converted to customers due to willingness of looking into it. They will enter the email having in mind to be a buyer. If a company is not consistent with the emails the buyer might forget that he even subscribed to them, which will end up being sent to spam later on.

Verified and Up to Date Email Lists:

The quality of data is the most important factor for a successful email marketing campaign. If the data is not up to date and verified on yearly of half yearly basis, it will cause the wastage of amount spent on dormant emails that nobody uses. The confirmation of emails being active will ensure the maximization of revenue. There are many different ways to keep the email list verified. A company could send out an email boost with the users to confirm if they still use this email or not. Some of the companies place calls and ask if they use the same email. Some use software packages detecting dormant email addresses.

Conclusion

Email marketing is the most common way to ensure reaching masses in shortest amount of time and the simplicity of this tool is off the charts as well. Most of the amount spent on email marketing provides a guaranteed result in terms of revenue.


Comments

Popular posts from this blog

How Inventory Software for eBay can prove best solution for your E-Commerce business?

Benefits Of Serialized Inventory Solution In Small Businesses