Importance of Present Day Email Marketing Strategy

Email marketing being one of the most commonly used and highest return yielding tool recognized worldwide has made it very difficult for present day consumers to be reached effectively. Most of the emails sent out are usually auto marked spam or not sent in a manner to reach the consumer. Majority of the content is either spammed, or automatically removed from the inbox by the mailing service algorithms.

Therefore the only emails that reach the clients are the most relevant ones. But there are many emails reaching the consumer’s inbox at once and flooding the inbox of the consumer making him/her reluctant to open them. That is why it is very important to focus on email marketing strategy in present day than it had ever been.

Tips to Reach the Consumer

In order for any email campaign to be successful, Delivery of the email in the inbox is the most important thing. In present day business climate it is quite difficult for the marketers to be able to reach the consumers effectively. Being charming in the approach to get the customer interested in the email is the best first step in email marketing process.

Subject Line:

In order to entice the customer into opening the email, a marketer has to acquire a subject line which is attractive enough to generate a quick reaction from the customer. Subject lines are the very first thing they see in the email and if they are put off by it, the email is useless.

Sometimes subject lines have different words which have been marked as spam words by the email service providers. This causes emails to reach spam instead of getting into the inbox of the customer. That is why a marketer must be mindful of those words and craft a specific subject line to avoid being spam marked and also attract the customer into the email.

Keeping the subject line empty will be detrimental to the image of the company. It will affect negatively and put customers off from the brand which will act as repellent for the customers. So make sure there is a subject line present to make the email look complete and professional.

Body Text

Next is the hook that grabs the attention of the customer to keep reading into the emails in order to be enticed by the marketer. The only way which will generate a sale out of the email is to grab the attention of the consumer by carefully chosen words that provide curiosity element as well as instant gratification as they read along. This will actually make the customer quite satisfied by the email they read and will be compelled to buy more from you in the future. The first paragraph is the key to having the customer move on reading in the email.

Story Telling

In present times customers need a story, a background and something that gives them a smile. Therefore it is of utmost important that the whole message in the email should be a story that keeps the customer engaged to the end of the email and get a happy impression in the end.

The current generation of customers is quite impulsive in buying and the impulse buys are generated every day by the numbers. They need instant gratification and once that is shown to them they will happily be willing to buy the product you are subtly trying to sell to them.

Conclusion

If the marketers keep the above given step in mind while designing the campaign on Custom Email Marketing Software, they will be able to succeed in not only reaching the customer effectively but also generating a sale from them.

Any email marketing campaign that generates sales will be said to have been a successful email marketing campaign.

Source: https://erpgold.livejournal.com/264.html